It’s all about demand. That’s the thesis of Rick Kash and David Calhoun, authors of How Companies Win. In a moment, I’ll tell you how to get a free copy of this book courtesy of the authors and LeaderLab.

According to Kash and Calhoun, companies that win are those that are able to discover and exploit unsatisfied customer demands. Those companies who do provide a significant competitive advantage in the market place. If your company does not, never fear. Kash and Calhoun are here to help.

The book itself focuses on processes that business leaders can utilize to discover the market’s needs and develop a plan to exploit them. The strongest points of the book are the case studies. Kash and Calhoun have decades of experience working with a variety of companies. They roll these experiences into illustrations that provide a glimpse into the process and the companies. With the exception of one chapter, the book is long on strategy development, short on execution. This is the major draw back of the text.

Overall, How Companies Win is a worthwhile read if you’re in charge of strategy for a large-scale business operation. If you’re a middle manager or leader at any level of a nonprofit or government organization, there isn’t much here for you. I would, however, look forward to a follow-up focused on the implementation of demand-driven strategy.

The authors provided LeaderLab with a free review copy of How Companies Win and we’ve decided to give it away. To be entered to win, simply leave a comment on this blog and tweet or post to Facebook a link back to the review. Be sure to leave your email address (and @ mention us on Twitter) so we can track you down if you’ve won.