I just finished working on a PSA with Creative Oklahoma, an awesome non-profit dedicated to developing creativity and innovation in my home state. The film below considers the risks involved in letting people be creative but asserts that those risks are necessary if you’re trying to lead innovation.
[Can't See the Video? Watch It Here.]
David Burkus is the editor of LeaderLab. He speaks, consults and serves on the faculty of management at Oral Roberts University’s College of Business.


WOW!
Dave you are meant to be in-front of the camera. This is great!
I like the idea of creativity and innovation, I wonder your thought on developing organizations that are created to allow for this ‘risk’…People are generally creative with their work. We all develop mastery of systems within our job. Small tweaks and changes to make the work better, daily.
Again Great video!
Thanks. Stay tuned. I have some future videos plan, one in particular will discuss how do you build an organization to take creative risks.
Glad you liked it. (This was where my lesson on multiple takes and angles came from, I wished I could have shown it to you when we were talking).
When the leader of an organization supports innovation and creativity, you have people who will step up and deliver. I’ve spent my entire career within creative cultures and the results have been incredible. I’ve also seen non-creative cultures and the difference in motivation and performance is staggering. Everyone is creative; leadership that supports a creative culture is the essential ingredient to facilitate it. So appropriate that the message of creativity and innovation comes from the LeaderLab.
Thanks John. Thanks especially for the encouragement. My own research interested our leaning toward creativity and innovation and I sometimes wonder if I should leave those insights off of this site. Sounds like a firm vote for inclusion.