Posts Tagged ‘heath’
The Champagne Test
The other day I was involved in a huge debate over SMART objectives. This clever acronym was developed, and then grossly over-used, to describe a criteria for effective goal setting. Simply put, objectives ought to be specific, measurable, attainable, realistic and timely. Our argument centered around the measureable element. My debate foe argued that this [...]
Book Review: Switch
Theorists may be familiar with Lewin’s Unfreeze-Change-Refreeze model. Those fortunate enough to hold an IVY-league MBA may be familiar with Kotter’s eight-stage model (Reviewed Here). However, more people will eventually be familiar with the Heath brothers Switch model. The creative minds behind Made to Stick recently released their sophomore effort, Switch: How to Change Things when [...]
