Book Review: Switch
Theorists may be familiar with Lewin’s Unfreeze-Change-Refreeze model. Those fortunate enough to hold an IVY-league MBA may be familiar with Kotter’s eight-stage model (Reviewed Here). However, more people will eventually be familiar with the Heath brothers Switch model. The creative minds behind Made to Stick recently released their sophomore effort, Switch: How to Change Things when [...]
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